ABOUT US

Lyshra Brand Story

Founded in October 2019, Lyshra was born from the vision of its founder, Clara Bennett. A lifelong creative spirit, Clara explored diverse artistic paths—working as a documentary filmmaker, brand strategist, and interior designer—but one passion remained constant: her love for nail art. A self-proclaimed "manicure enthusiast," Clara invested over $3,000 annually in salon visits, believing that well-crafted nails were the ultimate expression of elegance for the modern woman.

Life took a new turn when Clara became a mother. Juggling parenthood and her career, she grew frustrated with traditional salon experiences: endless wait times, inconsistent results, and designs that never matched her inspiration. Determined to reclaim beauty on her own terms, she opened Lyshra’s first boutique studio in 2017. The studio quickly gained a loyal following, thanks to its team of skilled artists who specialized in bespoke designs, color theory, and flawless craftsmanship.

Then came 2020. The pandemic shuttered doors globally, but Clara saw an opportunity to reinvent beauty accessibility. She pioneered Lyshra’s signature handmade press-on nails—luxurious, salon-grade designs crafted with eco-friendly materials, delivered straight to doorsteps. Each set was curated for easy application, removal, and reuse, saving clients 50% in costs and hours of salon time. The response was electric: women everywhere embraced the freedom of flawless nails, tailored to their schedules.

Today, Lyshra is more than a brand—it’s a movement. Clara, now a mother of two, champions financial independence for women. Lyshra empowers aspiring entrepreneurs with turnkey solutions: no design or marketing experience? No problem. We provide sustainable supplies, business coaching, and ready-to-execute sales strategies. Whether you’re a busy professional, a parent, or a dreamer launching a side hustle, Lyshra equips you to thrive.

Every Lyshra nail is a masterpiece, hand-painted by artisans who share Clara’s obsession with detail. Unlike mass-produced alternatives, our designs blend artistry with durability, ensuring you stand out—effortlessly.

We believe in women. In their strength, their beauty, their right to shine on their own terms. Lyshra isn’t just about nails; it’s about rewriting the rules of beauty, one confident woman at a time.

Stay radiant, stay unstoppable.
— Team Lyshra